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TBS Becomes the Official Apparel Partner of the Yacht Club de Cannes

Friday 24 July 2026

TBS has entered into a two-year partnership with the Yacht Club de Cannes, becoming its Official Apparel Partner for the 2026 and 2027 seasons. This collaboration unites two iconic French institutions that share a deep connection to the maritime world and common values of heritage, elegance, performance, and teamwork.

As part of the partnership, TBS will provide official apparel for the Yacht Club's staff, representatives, and volunteers throughout the year, while also outfitting the Cannes Tourist Office teams during the prestigious Régates Royales de Cannes. These collections will reinforce the visual identity of the Club and contribute to a consistent, professional image across its events and activities.

Beyond apparel, the partnership is designed to foster long-term collaboration through shared content, brand activations, and community engagement. With a strong presence at the Régates Royales de Cannes and a shared ambition leading up to the event's centenary celebrations in 2029, TBS and the Yacht Club de Cannes aim to celebrate French maritime heritage while promoting an authentic lifestyle inspired by the sea.